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EasyGates Direct is a trading name of EasyGates Ltd.
The EasyGates Direct Trade Store and Blog are operated and maintained by EasyGates Ltd.
For more information about EasyGates Ltd, including our company registration number, VAT number and more, see the About Us & Legal Page.
Your information will not be passed onto a third party unless:
Any minor amendments (such as spelling or grammar corrections, clarifications or additional links) will be highlighted on this page. Any significant changes to what data we collect or how it is handled will be highlighted prominently across the website prior to - and for a reasonable duration after - changes are made.
Any changes will be highlighted as soon as, and for a reasonable duration after, changes are made.
|What Data we Collect||What we use this data for||How long is this data retained?||What is our lawful basis for handling and holding the data?||Is this data ever passed onto a third party?|
EasyGates Ltd uses a number of methods to keep previous and potential customers informed about our latest offerings and services.
EasyGates Ltd maintains several email marketing lists across its various websites.
At the very least, the Marketing Data in these lists consists of your email address, as well as when and to which marketing list you signed up to.
Depending on the email list you opt-in to, additional information such as your name, company name, customer group and industry may be included in our Marketing Data.
When you sign up for an email marketing list, we will always make it clear what information is being added to our marketing list.
This data will not be used in combination with any other information we hold about you without your express permission (see Personalisation section).
In some instances, the information in our Email Marketing Lists may be combined with other information we hold about you (such as your previous Order Details or Cart Contents) in order to provide you with more personalised and relevant product recommendations.
Personalisation is always provided strictly on an opt-in basis, and we will always provide you with concise information about what information is provided for this purposes.
We use the Marketing Data you provide to give you regular updates about our latest products, services and offers via email.
If you opt-in to personalisation, we will provide you with tailored product recommendations, either via email or on our website.
The Marketing Data you provide to us for Email Marketing is stored for as long you stay subscribed to our marketing lists.
|Consent: If you opt-in to email marketing or personalisation, you have given clear consent for us to process your personal data for a specific purpose.||This data is shared with our email marketing provider, MailChimp. Mailchimp is operated by The Rocket Science Group LLC.|
Google Analytics Data
EasyGates Ltd uses Google Analytics to analyse how visitors use our site.
If you opt-in to Google Analytics, a cookie is stored on your computer that contains a unique, anonymised ID. This unique ID is a random collection of letters, numbers and symbols, and does not contain any other personally-identifiable information which you may provide to us in another context. The client ID is used to differentiate you from other visitors, as well as determine whether you are a first time or returning visitor.
When Google Analytics is enabled, various details about your computer, browser and visit behaviour are passed on to Google. This information may include, but is not limited to:
Your IP address is collected by the Google Analytics service purely for the purpose of determining the approximate geographic location of visits. Google does not share your IP address with us, and only provides us with an anonymous, approximated geographic location. EasyGates Ltd employs Google Analytics’ optional IP Anonymization feature. This features removes the final set of digits of your IP address, in order to provide a more anonymised and less accurate estimation of your location.
The techniques that Google employ do not collect personal information such as your name, email address, postal address, or telephone number.
We will not link, or seek to link, any of the above information with any personally identifiable information we hold about you.
|The information we collect via Google Analytics is used to help us optimise and improve the way our website works, and ensure our users are able to easily find all the information and services we offer.||We have set Google Analytics to remove all data related to an individual client ID 50 months after the final visit to this site (after opting in to analytics).||Consent: If you opt-in to Google Analytics, you have given clear consent for us to process your personal data for a specific purpose.||This data is passed on to Google Analytics in order to provide us with insights about our website and visitors. Google Analytics is operated by Alphabet Inc.|
Raw Access Logs
EasyGates Ltd uses various technologies to log traffic across our websites. The majority of this data is anonymous, and is not linked to any IP addresses or other personally identifiable information.
However, in addition to this anonymous data, EasyGates Ltd keeps raw access logs. These raw access logs store the following information about visitors each time a page is accessed:
These raw logs do not contain any other information. The data transferred between your computer and our servers is not logged, only the page accessed.
EasyGates Ltd keeps these raw logs in order to:
Any data that contains personally identifiable information will be kept for no longer than one month.
However, if we believe an IP Address or range of IP addresses to be behind malicious actions that threaten the security and upkeep of our systems, they will be kept on file as long as we believe they may cause us harm, in order to prevent repeat behaviour.
|Legitimate interests: the processing is necessary for our legitimate interests or the legitimate interests of a third party unless there is a good reason to protect your personal data which overrides those legitimate interests.||This data will never be passed onto a third party unless we are required to do so by law (see Introduction section).|
The following information is collected during registration, and can be amended at any time from the account section of the website or prior to checkout:
Additional shipping and billing addresses may be added or removed from your address book or amended at any time.
Your Registration Information is used to:
Your Registration Information is stored on our website database indefinitely (in order to allow customers to order again with as little delay and hassle as possible) or until such a time that you ask us to remove your account.
If at any time we choose to systematically delete Registration Information, customers will be contacted beforehand in good time if they meet our criteria for removal. We will provide customers with facilities to keep their account in our system if they so wish.
Notices will be posted on our website informing customers of the time of removal, as well as the criteria we used to determine which accounts will be removed (last order date, last login, etc.).
|Consent: By creating an EasyGates Direct account, you have given clear consent for us to process your personal data for a specific purpose.|
When adding products to your cart while logged in, the following details are stored in our database and associated with your Registration Information:
If you do not log into or sign up for an account when adding products to the cart, this information is not linked to any personally identifiable information.
|Your Cart Contents are associated with Registration Information so that they will persist between sessions. This means that items will stay in your basket for your convenience whenever you log in, even if you have been logged out.|
This data is stored indefinitely for your convenience.
However, if at any time you would like this data to be removed, you can remove the items from your cart or contact us for assistance.
|Consent: By logging into your EasyGates Direct account and adding items to your cart, you have given clear consent for us to process your personal data for a specific purpose.|
These details will never be passed onto a third party unless:
When you proceed to the checkout page and attempt to create an order, the following details are stored in our database, assigned an Order Number, and associated with your Registration Information and Cart Contents:
The above information is also stored in our database as a failed / incomplete order if:
The Order Details we collect at checkout are used in combination with your Registration Information and Cart Contents in order to:
In order to comply with the Companies Act 2006, EasyGates Ltd keeps accounting records for 6 years from the end of the last company financial year they relate to, or longer if:
When completing our contact form or sending us an offline message through our live chat system (see Live Chat Data section for more information), the following information is passed on to our internal technical or sales support teams:
|The personally identifiable information we collect when filling out our contact form is used to ensure we can assist you with your enquiry in an efficient manner.|
Our policies for email retention differ depending on the purpose of the email message, as well as the content of each particular message. Enquiries sent through this form will be kept at a minimum for as long as an enquiry or support case is still ongoing.
Emails may be archived for a longer period if we believe it necessary to keep the email as a record of fact (i.e. if we believe a dispute over the nature or timing of events may occur).
At most, email communications that do not need to be archived for any legal reasons (such as for accounting and VAT records, or if we believe an email may be relevant to any upcoming legal proceedings) will be kept for no longer than 2 years.
|Consent: By submitting your details to our contact form, you have given clear consent for us to process your personal data for a specific purpose.|
These details will never be passed onto a third party unless:
Live Chat Data
Across the EasyGates Direct website, we use a live chat tool called Tawk.to to provide sales and technical support to visitors.
When you opt-in to Live Chat, Tawk.to sets a cookie on your machine containing a random unique identifier.
On Site Behaviour
When you opt-in use Live Chat, the following information about your on-site behaviour is transmitted to our support team:
Contact Details and Chat Transcripts
In addition to the information above, we also require you to input the following information before engaging in live chat:
The transcript of your chat is associated with your Contact Details stored in the Tawk.to system.
If you use the live chat outside of EasyGates Ltd’s opening hours, the chat window will allow you to send us an Offline Message. As well as being stored in the Tawk.to system as a Chat Transcript, your details will be emailed to the EasyGates Support Team. This email will be handled as set out in the Enquiry Details section.
Your On-Site Behaviour is used to help our support staff to better assist you in your query. For example, by being able to what product you are viewing, our support team can give you more responsive and accurate advice.
At your request, we may use your Contact Details to assist you with your enquiry (such as checking whether your trade store account has been approved, or sending you additional materials like programming guides or brochures). If your issue is not solved or your query is not answered at the end of your live chat, we may use your contact details to provide additional support to you.
On Site Behaviour, Contact Details and Chat Transcripts
On the first weekday of each month (excluding Bank Holidays) we will remove all Live Chat Data that was created prior to the beginning of the previous month.
Your data will be held for no longer than two calendar months.
If you would like your data to be removed before it is scheduled to be deleted, please see the Your Data and Your Rights section.
The Unique Identifier cookie that the Tawk.to widget sets in your browser is set to expire after six months. If you would like to remove this unique identifier from your browser, please click here to opt-out of Live Chat.
Consent: By opting-in to live chat, you have given clear consent for us to process your personal data for a specific purpose.
If you would like this information to be permanently removed from the Tawk.to system, please see the Your Data and Your Rights section.
Your Live Chat Data will be shared with our live chat provider, Tawk.to.
We do not hire any third-party support staff. You will be connected to a member of the EasyGates Support Team.
EasyGates Ltd cares deeply about your privacy. As such, whenever we handle data, we do so in accordance with the Data Protection Act 1998, the Privacy and Electronic Communications Directive 2002, the General Data Protection Regulation, and all other applicable regulations and laws.
Under the GDPR, you have the following rights with regards to your data:
|Your Right||How we will comply with GDPR|
|The right to be informed|
|The right of access|
|The right to rectification||If you believe that any information we are holding about you is incorrect or incomplete, we will promptly correct any such information (at the latest within one month of receipt).|
|The right to erasure|
|The right to restrict processing|
We will comply with requests to restrict processing in accordance with the GDPR.
|The right to data portability|
We will comply with requests to transmit personal data to another controller in accordance with the GDPR.
|The right to object|
We will comply with objections to data processing in accordance with the GDPR.
|Rights in relation to automated decision making and profiling|
If we ever carry out any automated decision making and / or profiling, we will:
For more information about your data rights, please visit https://ico.org.uk/for-organisations/guide-to-the-general-data-protection-regulation-gdpr/individual-rights/
For more information about how to make a subject access request, please visit https://ico.org.uk/for-the-public/personal-information/
If you would to exercise any of the above rights (including removal, rectification and access of data) or simply have any questions, please contact us using the methods in the Contacting EasyGates Ltd section.
Contains public sector information licensed under the Open Government Licence v3.0.
EasyGates Ltd, Unit 16, James Scott Road, Halesowen, West Midlands, B63 2QT
01384 569 942
0845 643 6814